{"id":17268,"date":"2025-04-16T15:10:54","date_gmt":"2025-04-16T22:10:54","guid":{"rendered":"https:\/\/www.probeauty.org\/?p=17268"},"modified":"2025-04-16T15:10:55","modified_gmt":"2025-04-16T22:10:55","slug":"co-marketing-obm-for-salon-brands","status":"publish","type":"post","link":"https:\/\/www.probeauty.org\/co-marketing-obm-for-salon-brands\/","title":{"rendered":"Phorest Opens Exclusive OBM Slots to North American Hair & Beauty Brands"},"content":{"rendered":"\n

On Behalf Marketing (OBM) offers premium brands a unique chance to connect with the clients visiting their partnered salons.<\/em><\/p>\n\n\n\n

Phorest Partners Network<\/a>, powered by Phorest Salon Software<\/a>, has opened a limited number of slots for North American hair & beauty brands to join its exclusive On Behalf Marketing (OBM) Solution: an industry-leading co-marketing solution delivering exceptional campaign results for salons & brands.<\/p>\n\n\n\n

Already used and trusted by some of the world\u2019s leading brands, OBM drives measurable, data-backed ROI by placing your message front and center via branded email campaigns delivered into the inboxes of thousands of engaged salon clients.<\/p>\n\n\n\n

As well as helping brands increase revenue, OBM is a cutting-edge solution designed to help brands grow, gain, and retain their partner salons by offering increased support and value.<\/p>\n\n\n\n

\u201cWith OBM, brands finally reach the end consumer and can get visibility into what\u2019s happening in salons. From bookings to client engagement, OBM is a smart way to drive awareness and revenue. It brings brands closer to salon visitors, gives their partner salons something extra, and is backed by real data.\u201d<\/em> \u2014 Damien Russell, Global Head of Partnerships at Phorest.<\/p>\n\n\n\n

Salons That Have Used Phorest\u2019s OBM Solution Experience*<\/strong><\/p>\n\n\n\n