{"id":18391,"date":"2025-07-30T09:57:35","date_gmt":"2025-07-30T16:57:35","guid":{"rendered":"https:\/\/www.probeauty.org\/?p=18391"},"modified":"2025-07-30T09:57:36","modified_gmt":"2025-07-30T16:57:36","slug":"amazon-prime-day-2025-beauty-report","status":"publish","type":"post","link":"https:\/\/www.probeauty.org\/amazon-prime-day-2025-beauty-report\/","title":{"rendered":"Amazon Prime Day 2025: Beauty\u2019s Biggest Winners and Breakthrough Insights via Market Defense"},"content":{"rendered":"\n<p><em><em>Written by PBA Visionary Plus Member Market Defense<\/em><\/em><\/p>\n\n\n\n<p>The results are in\u2014Market Defense\u2019s Annual Amazon Prime Day 2025 Beauty Report is here, packed with the data, brand stories, and breakthrough insights you need to understand beauty\u2019s biggest week on Amazon. This year\u2019s report spotlights the most competitive Prime Day ever, with four full days of record-setting deals and the most dramatic shifts we\u2019ve seen yet in shopper behavior.<\/p>\n\n\n\n<p>As a full-service marketplace partner for award-winning beauty brands, Market Defense leads the strategy behind conversion, growth, and brand equity across Amazon and beyond. We know the pro beauty space and work with salon-first brands to grow on Amazon while protecting their relationships with stylists.<\/p>\n\n\n\n<p>CeraVe, Medicube, Olaplex, ColorWow, Kenra, WetBrush. Lattafa, and Bodycology were just some of the brands dominating beauty carts and search bars this Prime Day, as shoppers hunted for deals on their favorites across skincare, haircare, fragrance, and more.<\/p>\n\n\n\n<p>Here are some of this year\u2019s highlights:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prime Day lasted a record four days\u2014the longest ever.<\/li>\n\n\n\n<li>Medicube claimed the crown as the #1 beauty brand overall.<\/li>\n\n\n\n<li>Haircare solutions stole the show: three of the top ten branded searches focused on hair growth and dandruff, proof that shoppers were seeking products that work.<\/li>\n\n\n\n<li>Olaplex\u2019s shampoo and conditioner set took the #1 spot in haircare<\/li>\n\n\n\n<li>Lattafa ranked #2 in Amazon\u2019s branded fragrance search, confirming the rise of Arabian perfume.<\/li>\n\n\n\n<li>49% of Prime Day shoppers were aged 55 or older\u2014a sharp shift from years past.<\/li>\n<\/ul>\n\n\n\n<p>Explore the breakout brands, viral moments, and strategic moves that are reshaping the marketplace beauty landscape. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/marketdefense.com\/amazon-2025-prime-day-report\/\">DOWNLOAD<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>What Our Market Defense Experts Are Saying:<\/strong><\/p>\n\n\n\n<p><em>\u201cBrands that won big this Prime Day approached it with a unified strategy across both DTC and Amazon. They didn\u2019t just increase ad spend by 1.5\u20132x their norm\u2014they also leaned into aggressive promotions, pricing down by 30% or more.\u201d<\/em><\/p>\n\n\n\n<p>\u2014 Karan Raturi, Chief Operating Officer<\/p>\n\n\n\n<p><em>\u201cData showed that Prime shoppers were 10 times more likely to make a purchase after seeing influencer content vs. typical social media content.\u201d<\/em><\/p>\n\n\n\n<p>\u2014 Amy Rudgard, SVP, Client Delivery<\/p>\n\n\n\n<p><em>\u201cOur clients who tend to have the strongest Fall Prime Day and Q4 holiday sales performance have often been riding and leaning into the momentum they had from a strong July Prime Day performance.\u201d<\/em><\/p>\n\n\n\n<p>\u2014 Dave Karlsven, SVP, Client Marketing &amp; Data Science<\/p>\n\n\n\n<p><strong>Ready to see the full results?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/marketdefense.com\/amazon-2025-prime-day-report\/\">DOWNLOAD THE REPORT NOW<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Written by PBA Visionary Plus Member Market Defense The results are in\u2014Market Defense\u2019s Annual Amazon Prime Day 2025 Beauty Report&#8230;<\/p>\n","protected":false},"author":15,"featured_media":18392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,21],"tags":[108],"insight_type":[112],"class_list":["post-18391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs-news","category-news","tag-visionary","insight_type-visionary-member-post"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon Prime Day 2025: Beauty\u2019s Biggest Winners and Breakthrough Insights via Market Defense | Pro Beauty Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.probeauty.org\/amazon-prime-day-2025-beauty-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Prime Day 2025: Beauty\u2019s Biggest Winners and Breakthrough Insights via Market Defense | Pro Beauty Association\" \/>\n<meta property=\"og:description\" content=\"Written by PBA Visionary Plus Member Market Defense The results are in\u2014Market Defense\u2019s Annual Amazon Prime Day 2025 Beauty Report...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.probeauty.org\/amazon-prime-day-2025-beauty-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Beauty Association\" \/>\n<meta property=\"article:publisher\" 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