{"id":366,"date":"2019-02-14T09:10:00","date_gmt":"2019-02-14T16:10:00","guid":{"rendered":"https:\/\/probeauty.org\/?p=366"},"modified":"2023-06-22T09:15:08","modified_gmt":"2023-06-22T16:15:08","slug":"how-clean-beauty-is-making-the-beauty-industry-even-more-beautiful","status":"publish","type":"post","link":"https:\/\/www.probeauty.org\/how-clean-beauty-is-making-the-beauty-industry-even-more-beautiful\/","title":{"rendered":"How clean beauty is making the beauty industry even more beautiful"},"content":{"rendered":"\n<p>Clean beauty. You\u2019ve probably heard of its natural ingredients, recyclable containers, and the increased confidence that comes from purchasing products that help the planet and all of us living on it.<\/p>\n\n\n\n<p>Not just a feel-good fad, the clean beauty movement produces more than the latest and greatest, Instagram-worthy products that look, smell and feel like sunshine in a jar. It\u2019s creating a new wave of informed beauty consumers and strengthening platforms where discussions about all that is healthy, happy and beautiful take place.<\/p>\n\n\n\n<p>Professional makeup artist and two-time North American Hairstylist Awards Makeup Artist of the Year Florencia Taylor (<a href=\"https:\/\/www.instagram.com\/florenciataylormakeup\/\" data-type=\"URL\" data-id=\"https:\/\/www.instagram.com\/florenciataylormakeup\/\" target=\"_blank\" rel=\"noreferrer noopener\">@florenciataylormakeup<\/a>) says this shift to sustainability is positively impacting the beauty industry because of the demand from well-informed and environmentally conscience consumers. \u201cNow more than ever, educated customers are asking questions of the beauty industry and are demanding information and transparency with products,\u201d she explained. \u201cI believe this is creating an overall better industry \u2013 for both consumers and the environment.\u201d<\/p>\n\n\n\n<p>Online <a href=\"https:\/\/www.reddit.com\/r\/SkincareAddiction\/\" data-type=\"URL\" data-id=\"https:\/\/www.reddit.com\/r\/SkincareAddiction\/\" target=\"_blank\" rel=\"noreferrer noopener\">beauty forums<\/a> and social media communities provide platforms for beauty lovers to share tips, compare notes, and read and write detailed reviews. As these communities grow, consumers are becoming increasingly savvy and vocal about beauty products, praising brands that embrace clean standards, and calling out misleading product labels that contain buzzwords like \u201cnatural\u201d, \u201corganic\u201d and \u201cplant-based\u201d.<\/p>\n\n\n\n<p>\u201cBrands are now realizing that platforms such as social media and blogs have created an opportunity for consumers to access and share more information. Educated, informed consumers are sharing information about harmful ingredients, products to avoid, misleading marketing, and personal customer experiences,\u201d explains Florencia.<\/p>\n\n\n\n<p>The availability of ingredient information is making shoppers increasingly choosey with their purchasing power, and beauty <a href=\"https:\/\/milkmakeup.com\/what-clean-beauty-means-to-us.html\" data-type=\"URL\" data-id=\"https:\/\/milkmakeup.com\/what-clean-beauty-means-to-us.html\" target=\"_blank\" rel=\"noreferrer noopener\">brands are responding<\/a>.<\/p>\n\n\n\n<p>Many brands like <a href=\"https:\/\/www.oohawaii.com\/\" data-type=\"URL\" data-id=\"https:\/\/www.oohawaii.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">O\u2019O Hawaii <\/a>and <a href=\"https:\/\/acure.com\/\" data-type=\"URL\" data-id=\"https:\/\/acure.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Acure<\/a>, are gaining customer loyalty by creating products with minimal harmful ingredients, such as parabens and mineral oil. Major beauty industry events are also responding to this growing consumer demand. Cosmoprof North America, the nation\u2019s largest industry event for beauty industry manufacturers and distributors, has introduced a new Discover Green section dedicated entirely to green, eco-friendly, clean, organic, and\/or natural beauty products. Beauty lovers are encouraged to explore this event and emerging clean beauty brands at <a href=\"https:\/\/cosmoprofnorthamerica.com\/\" data-type=\"URL\" data-id=\"https:\/\/cosmoprofnorthamerica.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">cosmoprofnorthamerica.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clean beauty. You\u2019ve probably heard of its natural ingredients, recyclable containers, and the increased confidence that comes from purchasing products&#8230;<\/p>\n","protected":false},"author":1,"featured_media":367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,20],"tags":[],"insight_type":[],"class_list":["post-366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cpna","category-naha"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How clean beauty is making the beauty industry even more beautiful | Pro Beauty Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.probeauty.org\/how-clean-beauty-is-making-the-beauty-industry-even-more-beautiful\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How clean beauty is making the beauty industry even more beautiful | Pro Beauty Association\" \/>\n<meta property=\"og:description\" content=\"Clean beauty. 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